Pernod Ricard’s Avión Tequila Launches Limited-Edition Prestige Expression: Avión Lucky Liquid
Pernod Ricard’s Avión Tequila Launches Limited-Edition Prestige Expression on Blockchain Marketplace
In a groundbreaking move that combines the worlds of luxury spirits and digital innovation, Pernod Ricard’s Avión Tequila has partnered with BlockBar, a marketplace for blockchain-authenticated wines and spirits, to release a limited-edition, prestige expression called Avión Lucky Liquid.
This exclusive release, consisting of just 100 bottles, is the result of nine years of aging for extra añejo tequila in a single oak cask previously used to mature Mexican Cabernet Sauvignon. The unique production process has resulted in a tequila with unparalleled depth and character, boasting a distinct reddish hue and intense sweet aromas of cacao and candied red fruits.
Avión Lucky Liquid is set to captivate spirits collectors and enthusiasts with its robust tannin-rich body and mellow fruity notes of peach, cranberry, and pecans. The tequila will be available in a specially designed bottle featuring luxurious gold touches and nods to blockchain technology, making it a must-have for those who appreciate the finer things in life.
Juan Namur, digital director at House of Tequila – Pernod Ricard, expressed excitement about the partnership with BlockBar and the opportunity to connect with collectors and enthusiasts in the blockchain community. The limited release of Avión Lucky Liquid is expected to generate high demand among tequila aficionados and crypto enthusiasts alike.
Jamie Ritchie, chief operating officer at BlockBar, echoed Namur’s enthusiasm, highlighting the platform’s ability to reach a global audience of tequila enthusiasts. The release of Avión Lucky Liquid on BlockBar is set to attract collectors and aficionados eager to secure this rare and unique offering.
Bottles of Avión Lucky Liquid will be available for purchase on BlockBar.com starting on 27th May, with a price of $495. Each bottle will be stored in BlockBar’s state-of-the-art storage facility in Singapore, giving owners the option to resell via the secondary marketplace or redeem their NFT for the physical bottle from July 2025.
With its innovative approach to blending traditional craftsmanship with modern technology, Avión Tequila’s release of Lucky Liquid is poised to make a significant impact on the world of luxury spirits and set a new standard for prestige tequila offerings.