The Power of Hugging Your Mother: A Campaign by Sunfeast Mom’s Magic to Boost Happiness

The Power of a Hug: Sunfeast Mom’s Magic Survey Reveals Hugging Your Mother Can Boost Happiness

In a world where stress levels are on the rise and people are constantly seeking ways to relax and de-stress, a recent survey conducted by ITC Sunfeast Mom’s Magic has revealed a simple yet powerful solution – hugging your mother. According to the brand’s survey, hugging your mother can be the most effective stress reliever, ultimately boosting one’s happiness.

With the increasing demands of work and social obligations, spending quality time with parents has taken a backseat for many individuals. However, the #HugHerMore campaign launched by Sunfeast Mom’s Magic aims to change that narrative by encouraging people to hug their moms frequently. The survey, conducted in collaboration with Crownit, involved 321 participants across Delhi, Bengaluru, and Mumbai, representing different age groups and lifestyles.

Ali Harris Shere, COO of the biscuits & cakes cluster at ITC, emphasized the importance of physical closeness and bonding between a mother and her children. He highlighted how as people grow older, the gap in physical closeness with their mothers tends to increase, leading to feelings of loneliness for mothers as their children become more independent.

The social experiment, known as ‘The Happiness Hack Experiment,’ involved attaching a brain tracking device to individuals to measure the surge in happiness experienced when they hugged their mothers. Puneet Kapoor, CCO of Ogilvy South, emphasized the need to prioritize genuine human connections over technology and screens in the pursuit of true happiness.

As the findings of the survey and social experiment highlight the magical effect of a mother’s hug on an individual’s happiness, it serves as a reminder of the importance of cherishing and nurturing the bond between a mother and her children. So, the next time you’re feeling stressed or overwhelmed, remember the power of a simple hug from your mother. #HugHerMore and experience the happiness boost for yourself.