Athar Festival 2024: Unleashing the Power of Creativity with Technology

Saudi Arabia’s largest gathering of the creative marketing industry, Athar Festival, is set to take place on November 5-6, 2024, at the Crowne Plaza Riyadh RDC Hotel & Convention. This year’s festival, presented by Motivate Media Group and TRACCS, aims to explore the intersection of human and artificial intelligence in unleashing the true power of creativity.

With over 1,400 attendees expected, including industry professionals and young talent from the region and beyond, the festival will feature expert sessions, industry roundtables, exclusive C-suite sessions, accelerator programs, a 24-hour hack competition, and Academies for Young Talent. Attendees can look forward to gaining knowledge on the evolution of Saudi Arabia’s creative landscape and the impact of technology on the sector.

Ian Fairservice, Chairman of Athar Festival, expressed confidence in the festival’s ability to strengthen collaboration within the creative industry and push the boundaries of creativity through diverse avenues for expression, learning, and training. Mohamed Al Ayed, Vice Chairman of Athar Festival, highlighted the festival’s dedication to empowering young Saudi marketers and exploring the transformative influences of technology in today’s world.

The festival will span two days, with specialized training academies for young talent under 30 taking place from November 3-6. The event will culminate in the prestigious Athar Awards ceremony on the evening of November 6. The “Call for Content” is currently open, inviting proposals from across the Kingdom and beyond to ensure a broad coverage of relevant topics and voices at the event.

With the Kingdom’s efforts to position itself as a regional hub for creative innovation, Athar Festival 2024 promises to be a platform for learning, networking, and celebrating the very best in Saudi creativity.