Travel Insured International Unveils Brand Refresh with New Logo and Market Positioning
Travel Insured International Unveils Brand Refresh to Empower Travelers
In a bid to enhance its commitment to innovation and customer satisfaction, Travel Insured International, a leading travel insurance provider, has unveiled a brand refresh that includes a new logo, brand colors, imagery, and market positioning. The company aims to forge meaningful connections with its community of curious and adventurous travelers.
The brand revitalization seeks to strike a balance between preserving the equity and credibility of the Travel Insured name while infusing it with a fresh, relatable look. This fusion of tradition and innovation exemplifies the company’s dedication to maintaining customers’ trust earned over nearly 30 years. The renewed branding positions Travel Insured to navigate evolving industry landscapes and meet changing customer needs while empowering them to approach their travel moments with confidence.
Barb Merwin, President of Travel Insured International, emphasized, “The core of our brand refresh is a vision rooted in inspiring and nurturing human curiosity and connections. Our mission is to take a strategic and diversified approach to designing and delivering insurance products and services, aiming to alleviate the stress of travel disruptions. We want to ensure that every traveler embarks on their journey feeling safe and assured.”
Central to the brand refresh is the new logo, designed to symbolize the protection and coverage that Travel Insured International provides. The emblem embodies the security that comes from knowing you are safeguarded against life’s uncertainties. The corners framing the wordmark represent the protection and coverage provided by Travel Insured, while also symbolizing capturing moments that make trips unforgettable and offering peace of mind by alleviating concerns about unpredictability during travels.
The new tagline, “Protection that meets you in the moment. We are here. Go be there,” succinctly captures Travel Insured’s brand promise to provide unwavering support and protection so travelers can explore the world without hesitation.
Ms. Merwin concluded, “Travel allows us to break free from routine, make memories and connections, and explore the world. With this renewed vision, we are dedicated to the empowerment of traveling in the moment and boldly embracing every adventure.”
The revitalized brand identity will roll out gradually, with updates to the website, social media platforms, and email communications in phase one. Subsequent phases will introduce enhanced marketing materials, partner communications, and comprehensive documentation to further enhance the traveler’s experience.
For more information on the brand refresh, visit www.travelinsured.com.
About Travel Insured International
Travel Insured International (TII), a leading travel insurance provider, is part of Crum & Forster Accident & Health and A&H Travel insurance. Crum & Forster is a national commercial property and casualty group of insurance companies. Since 2000, Crum & Forster’s Accident & Health Division has offered a diverse portfolio of specialty insurance and reinsurance products nationwide. TII has proudly served as a trusted companion for global travelers since 1994.
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Media Contact
Sherry Sutton, VP of Marketing & Communications
[email protected]
SOURCE Crum & Forster